'Creating a client safe space': Why adviser coaching skills are vital

‘Coaching should be core training for every single adviser’

Isabel Baxter
clock • 6 min read

Coaching and behavioural finance theories continue to rise in prominence within the advice industry. Here Isabel Baxter explores why these skills are vital for advisers…

More than half (54%) the pundits who took part in a recent PA Asks were in majority agreement about the growing need for both the study of the influence of psychology on client decision making and the broader inclusion of life planning within advice. These results came on the back of comments from Institute for Financial Wellbeing founder Chris Budd at the Personal Finance Society conference. Speaking at Duty Bound 2023, Budd said it was "outrageous" that advisers do not receive training for financial coaching, calling the skillset "essential" for good client outcomes. Budd believe...

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