The financial advice sector’s need for both behavioural finance and life coaching will continue growing, according to industry respondents to a Professional Adviser poll.
Over half (54%) the pundits who took part in a recent PA Asks were in majority agreement about the growing need for both the study of the influence of psychology on client decision making and the broader inclusion of life planning within advice. However, 18% of respondents disagreed there was a growing need for the two skillsets, while over a quarter (25%) were unsure either way. One respondent said the industry's need for behavioural finance and life coaching skills may continue to grow for advisers "in the ‘new client' market" but said it is unlikely to do so with most advisers serv...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
