Need for life coaching and behavioural finance will grow, industry says

Advisers, business owners and paraplanners share their thoughts

Hope Coumbe
clock • 1 min read

The financial advice sector’s need for both behavioural finance and life coaching will continue growing, according to industry respondents to a Professional Adviser poll.

Over half (54%) the pundits who took part in a recent PA Asks were in majority agreement about the growing need for both the study of the influence of psychology on client decision making and the broader inclusion of life planning within advice. However, 18% of respondents disagreed there was a growing need for the two skillsets, while over a quarter (25%) were unsure either way. One respondent said the industry's need for behavioural finance and life coaching skills may continue to grow for advisers "in the ‘new client' market" but said it is unlikely to do so with most advisers serv...

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