Novia transforms into 'Wealthtime' in group-wide rebrand

Both Novia and Wealthtime are now under one single group brand

Isabel Baxter
clock • 1 min read

Private-equity backed platform Novia has now become Wealthtime in the final stage of its rebrand.

It was announced that AnaCap-owned platforms Novia and Wealthtime would be unified under a single group following AnaCap's acquisition of Novia in May 2021. Following that, in July this year Novia announced the rebrand of the Wealthtime platform to ‘Wealthtime Select'. The platform said this was done in July to give that change "time to bed in" before the Novia rebrand. Users will now be directed to a new Wealthtime website to access both Wealthtime and Wealthtime Select platforms.  The two platforms will continue to operate as distinct propositions, meeting different price, invest...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Will IFA-owned platforms take over the financial advice sector?

Will IFA-owned platforms take over the financial advice sector?

PA talks to industry experts on the future of adviser-owned platforms

Sahar Nazir
clock 27 March 2024 • 9 min read
CGT support from platforms now 'adviser must have'

CGT support from platforms now 'adviser must have'

Shrinking personal allowances dragging more investors into CGT net

Jenna Brown
clock 27 March 2024 • 2 min read
Aviva named the preferred platform provider by advisers

Aviva named the preferred platform provider by advisers

Quilter remains in second place followed by AJ Bell and Transact

Isabel Baxter
clock 04 March 2024 • 1 min read