Novia transforms into 'Wealthtime' in group-wide rebrand

Both Novia and Wealthtime are now under one single group brand

Isabel Baxter
clock • 1 min read

Private-equity backed platform Novia has now become Wealthtime in the final stage of its rebrand.

It was announced that AnaCap-owned platforms Novia and Wealthtime would be unified under a single group following AnaCap's acquisition of Novia in May 2021. Following that, in July this year Novia announced the rebrand of the Wealthtime platform to ‘Wealthtime Select'. The platform said this was done in July to give that change "time to bed in" before the Novia rebrand. Users will now be directed to a new Wealthtime website to access both Wealthtime and Wealthtime Select platforms.  The two platforms will continue to operate as distinct propositions, meeting different price, invest...

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