AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock • 2 min read

Platform assets under administration (AUM) at AJ Bell reached £108bn, up 21% in the last year and 5% in the three months to the end of December 2025, latest figures show.

Figures for the quarter, released today (22 January), revealed platform customer numbers increased by 29,000 to 673,000. This was up 20% in the last year and 5% in the quarter, the platform said. Total advised customers reached 185,000, up 6% in the last year and 2% in the quarter while total direct-to-consumer (D2C) numbers were up 26% to 488,000. There was also a year-on-year increase in gross and net inflows across the platform, "inclusive of a greater impact from UK Budget uncertainty compared with 2024", the business said. The figures revealed record gross inflows in the quart...

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