AJ Bell platform AUM hits record £108bn as advised customer numbers rise

Figures for the three months ended 31 December 2025

Jenna Brown
clock • 2 min read

Platform assets under administration (AUM) at AJ Bell reached £108bn, up 21% in the last year and 5% in the three months to the end of December 2025, latest figures show.

Figures for the quarter, released today (22 January), revealed platform customer numbers increased by 29,000 to 673,000. This was up 20% in the last year and 5% in the quarter, the platform said. Total advised customers reached 185,000, up 6% in the last year and 2% in the quarter while total direct-to-consumer (D2C) numbers were up 26% to 488,000. There was also a year-on-year increase in gross and net inflows across the platform, "inclusive of a greater impact from UK Budget uncertainty compared with 2024", the business said. The figures revealed record gross inflows in the quart...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Wrap/platforms

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

Alex Cowan-Sanluis: Platforms are hiding in the bell curve

The bell curve of client banks

Alex Cowan-Sanluis
clock 07 September 2026 • 4 min read
Vanguard UK Platform Awards: The full shortlists revealed

Vanguard UK Platform Awards: The full shortlists revealed

VUKPA 2026 finalists

Professional Adviser
clock 27 July 2026 • 2 min read
AJ Bell platform AUA up 12% in Q3 to £121.5bn

AJ Bell platform AUA up 12% in Q3 to £121.5bn

Up 26% over the last year

Jenna Brown
clock 23 July 2026 • 2 min read