Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Are hapless Millennials and selfish Boomers widening the advice gap?

Your profession

Are hapless Millennials and selfish Boomers widening the advice gap?

And just what and where is Generation X?

clock 25 July 2024 • 2 min read
Adviser faces Ombudsman nightmare in 'highly significant' case

Companies

Adviser faces Ombudsman nightmare in 'highly significant' case

Advisers warned to factor in third-party communication delays after six-figure FOS case

clock 24 July 2024 • 5 min read
Retirement income guide launches for advisers

Retirement income

Retirement income guide launches for advisers

Adviser Home has launched the guide following FCA’s review

clock 24 July 2024 • 2 min read
Vanguard tops as most recommended multi-asset solution

Multi-Asset

Vanguard tops as most recommended multi-asset solution

Defaqto names its top ten recommended multi-asset solutions this year

clock 24 July 2024 • 2 min read
Industry 'not ready' to address money wasted on letters of authority

Your profession

Industry 'not ready' to address money wasted on letters of authority

‘The data in the LoA process needs to work for advisers’

clock 24 July 2024 • 2 min read
One in five clients 'very concerned' their IFA or planner will retire

Your profession

One in five clients 'very concerned' their IFA or planner will retire

Three in five say they will use the same firm and have another adviser

clock 24 July 2024 • 2 min read
Offering something different in a 'mature' MPS market

DFM & Model Portfolios

Offering something different in a 'mature' MPS market

‘There are plenty of players, but there is enough room for everyone’

clock 23 July 2024 • 3 min read
Client data security to become even more vital in advice industry

Your Business

Client data security to become even more vital in advice industry

New Digital Information and Smart Data Bill introduced in King’s Speech

clock 19 July 2024 • 2 min read
High interest rates cause clients to refrain from investing

Economics / Markets

High interest rates cause clients to refrain from investing

Advisers want information on what the new govt means for markets

clock 19 July 2024 • 1 min read
Unbiased increases subscription fees due to rising costs

Platforms

Unbiased increases subscription fees due to rising costs

Platform has increased subscription fees by 7.5%

clock 18 July 2024 • 1 min read