Are hapless Millennials and selfish Boomers widening the advice gap?

And just what and where is Generation X?

Isabel Baxter
clock • 2 min read

Advisers have been urged to look beyond rampant media stereotyping of victimised Millennials and villainous Boomers.

In recent research, Unbiased analysed more than 2,500 articles in mainstream personal finance media, highlighting "pervasive narratives at play" that affect behaviour and outcomes. It found that 53% of personal financial conversations in the media portrayed Baby Boomers (born 1946-1964) negatively, often as ‘selfish' or ‘greedy villains'. Meanwhile, 57% cast Millennials (1981-1996) as victims, describing them as "hapless and disadvantaged". The finance platform also highlighted that Generation X (1965-1980) appeared in just 5% of articles despite representing about 20% of the popul...

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