Are hapless Millennials and selfish Boomers widening the advice gap?

And just what and where is Generation X?

Isabel Baxter
clock • 2 min read

Advisers have been urged to look beyond rampant media stereotyping of victimised Millennials and villainous Boomers.

In recent research, Unbiased analysed more than 2,500 articles in mainstream personal finance media, highlighting "pervasive narratives at play" that affect behaviour and outcomes. It found that 53% of personal financial conversations in the media portrayed Baby Boomers (born 1946-1964) negatively, often as ‘selfish' or ‘greedy villains'. Meanwhile, 57% cast Millennials (1981-1996) as victims, describing them as "hapless and disadvantaged". The finance platform also highlighted that Generation X (1965-1980) appeared in just 5% of articles despite representing about 20% of the popul...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers must 'step up their game' in improving client wellbeing

Advisers must 'step up their game' in improving client wellbeing

More clients turning to providers for wellbeing support

Sahar Nazir
clock 24 June 2025 • 1 min read
Almost half of UK investors turning to social media for financial advice

Almost half of UK investors turning to social media for financial advice

Many sources 'unregulated and unverified’

Sorin Dojan
clock 24 June 2025 • 2 min read
PA Asks: Would you back Farage's £250,000 'Britannia Card'?

PA Asks: Would you back Farage's £250,000 'Britannia Card'?

Reform UK leader unveiled one-off payment idea over the weekend

Professional Adviser
clock 24 June 2025 • 1 min read