Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Assets up at Continuum as adviser numbers continue to grow

Companies

Assets up at Continuum as adviser numbers continue to grow

Assets under influence grew 23% year-on-year to £2.23bn

clock 18 July 2024 • 1 min read
Labour's private school fee VAT plans confirmed in King's Speech

Tax planning

Labour's private school fee VAT plans confirmed in King's Speech

Advisers have cautioned that a flurry of parents may return to state system

clock 18 July 2024 • 2 min read
Consumer Duty has not pushed advisers away from model portfolios

Managed solutions

Consumer Duty has not pushed advisers away from model portfolios

‘I was using MPS before Consumer Duty was introduced’

clock 17 July 2024 • 1 min read
Wren Sterling buys financial planning arm of insurance agency

Companies

Wren Sterling buys financial planning arm of insurance agency

Adding £200m in assets and 500 families to its client bank

clock 17 July 2024 • 1 min read
Third Financial CEO: 'Advisers must add value above self-service'

Your profession

Third Financial CEO: 'Advisers must add value above self-service'

‘There is so much possibility for self-serve now’

clock 17 July 2024 • 3 min read
Pressure on advisers to enhance ESG investment credentials

Green

Pressure on advisers to enhance ESG investment credentials

ESG to become more important for charity investment management

clock 16 July 2024 • 1 min read
London advice firm enters liquidation after FCA restrictions

Companies

London advice firm enters liquidation after FCA restrictions

Donre Advisory’s directors have appointed joint liquidators

clock 16 July 2024 • 1 min read
Wealth management clients face 'significant' onboarding times

Your Business

Wealth management clients face 'significant' onboarding times

Taking three months or more to onboard ultra-high net worth clients

clock 16 July 2024 • 2 min read
Blankstone Sington clients access assets via Redmayne Bentley

Companies

Blankstone Sington clients access assets via Redmayne Bentley

Wealth manager and stock broking business acquired assets in April

clock 16 July 2024 • 1 min read
Industry positive British economy will improve by this time next year

Economics / Markets

Industry positive British economy will improve by this time next year

‘We finally have the much-needed certainty to move forwards’

clock 16 July 2024 • 2 min read