Wren Sterling buys financial planning arm of insurance agency

Adding £200m in assets and 500 families to its client bank

Isabel Baxter
clock • 1 min read

National financial planning business Wren Sterling has acquired the financial planning division of insurance agency Howe Maxted Group.

The group is based in Sidcup in Kent and consists of Howe Maxted Financial Services and Howe Maxted General Insurance, which is being acquired separately by JM Glendinning. Wren Sterling's acquisition of Howe Maxted Financial Services brings in £200m in assets and 500 families to its client bank. Ten members of staff will also be joining the firm, including four advisers. The firm now operates from 14 offices covering 12 locations across the UK and said it has other deals at advanced stages which will further grow its network. Wren Sterling chief executive James Twining said: "Kent...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Companies

PFS adds two directors to its board

PFS adds two directors to its board

Alan Whittle and Adam Harper appointed

Isabel Baxter
clock 09 March 2026 • 3 min read
Dan Russell launches Funkled to combat financial education 'crisis'

Dan Russell launches Funkled to combat financial education 'crisis'

Described as a ‘Duolingo’ for financial literacy

Isabel Baxter
clock 05 March 2026 • 1 min read
Aviva's wealth arm posts net flows of £10.9bn

Aviva's wealth arm posts net flows of £10.9bn

'Momentum' in platform asset gathering

Alex Sebastian
clock 05 March 2026 • 1 min read