Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Advisers have changed servicing approach since Consumer Duty

Consumer Duty

Advisers have changed servicing approach since Consumer Duty

Including changes in approach when dealing with vulnerable clients

clock 15 July 2024 • 2 min read
Advisers urged to keep client communications simple and intuitive

Your profession

Advisers urged to keep client communications simple and intuitive

‘This becomes more important over time as their life changes’

clock 15 July 2024 • 1 min read
Advisers who look to psychographic traits can go the 'extra mile'

Your profession

Advisers who look to psychographic traits can go the 'extra mile'

‘Growing advice firms are considering client behaviours and values’

clock 12 July 2024 • 1 min read
Court date set for 'finfluencers' following FCA crackdown

Your profession

Court date set for 'finfluencers' following FCA crackdown

Trials have been scheduled after the FCA charged nine individuals

clock 12 July 2024 • 1 min read
The Adviser Incubator: Meet graduate Cathy Brennan

Your profession

The Adviser Incubator: Meet graduate Cathy Brennan

An inside look at The Verve Foundation's programme

clock 11 July 2024 • 6 min read
Fundment launches Lifetime ISA to 'deliver on adviser demand'

ISAs

Fundment launches Lifetime ISA to 'deliver on adviser demand'

‘Advisers have been asking us for a Lifetime ISA'

clock 11 July 2024 • 2 min read
Skerritts snaps up London firm adding £540m in AUM

Companies

Skerritts snaps up London firm adding £540m in AUM

Consolidator has snapped up Black Swan Financial Planning

clock 11 July 2024 • 1 min read
Advisers failing to respond to new client enquiries effectively

Your profession

Advisers failing to respond to new client enquiries effectively

‘Advisers let opportunities slip through their fingers’

clock 11 July 2024 • 2 min read
Tavistock 'strongly denies' Titan's claim of wrongful conduct

Companies

Tavistock 'strongly denies' Titan's claim of wrongful conduct

Claims allegations are false and have been put forward as a retaliatory step

clock 11 July 2024 • 1 min read
SIPP clients remain comfortable taking risk at Hargreaves Lansdown

Pensions

SIPP clients remain comfortable taking risk at Hargreaves Lansdown

Global equity funds dominating in SIPPs, Hargreaves Lansdown finds

clock 10 July 2024 • 2 min read