Advisers failing to respond to new client enquiries effectively

‘Advisers let opportunities slip through their fingers’

Isabel Baxter
clock • 2 min read

Financial advisers are “letting opportunities slip through their fingers” as they fail to respond to new enquiries, according to new research.

DSL carried out research in January and May 2024 including 170 advice firms, which has revealed that nearly a quarter of advice firms failed to respond to a new enquiry. "Many advisers fail to respond effectively to enquiries from potential clients, leading to disappointed consumers and reputational damage," the research found. The key findings of the research included that 23% of firms failed to respond to the enquiry in January and in May 20% did not reply; 19 firms failed to respond to either enquiry; the average response time was 23 hours in January, falling to 18 in May, and only...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

'It's time to redefine communications in financial advice'

'It's time to redefine communications in financial advice'

Client interactions ‘outdated’ due to inadequate technology

Sahar Nazir
clock 17 July 2024 • 3 min read
Pension Schemes Bill announced in the King's Speech

Pension Schemes Bill announced in the King's Speech

New legislation announced after 2024 state opening of parliament

Martin Richmond
clock 17 July 2024 • 2 min read
Vanguard unveils advisory centre to support investors

Vanguard unveils advisory centre to support investors

The Advisory Research Centre will support investors across Europe

Sahar Nazir
clock 17 July 2024 • 1 min read