Most of our industry has forgotten what advisers actually do

Spend enough time inside the advice bubble and it's easy to believe the complexity is obvious. The regulatory scrutiny, the client dynamics, and the constant balance between commercial pressure and suitability. Outside that world, the reality is often simplified or overlooked. That's why it still matters to spend time inside advice firms, seeing what advice actually is. I spent a week in Scotland recently meeting advisers, some of whom I've known for years and some who I was meeting for the first time. It wasn't a voyage of discovery; Scotland's advice community has long been a though...