Advisers who look to psychographic traits can go the 'extra mile'

Speaking at the NextGen Planners Elements conference today (12 July), Poole explained that at first, most advisers just consider their client's demographic profile. This includes age, nationality, gender, generation, family, income, wealth and education. "This needs to expand to the behavioural," he suggested. A behavioural profile includes thinking about what, when, how and where. Poole explained that for advice and planning firms to go to the "extra mile", they then must consider psychographic client factors. These are their personality, lifestyle, social status, activities...