Aviva’s platform net flows have increased 14% to £3.5bn, compared with £3.1bn last year, which the insurer attributed to “strong inflows” and better retention across the adviser channel.
In a trading update today (13 November), Aviva said net flows rose to £8.3bn in the first nine months of 2025, up from £7.7bn a year earlier. Flows across its wealth division equated to 6% of opening assets under management (AUM), driven by growth in its adviser platform. The group did not disclose details of adviser onboarding or outflows at platform level. Workplace pensions also continued to dominate the company's new business pipeline. Net flows from workplace rose to £5.4bn, up from £5.2bn in the same period last year, supported by ongoing scheme onboarding and higher monthly ...
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