Advised platform AUA climbs to £739bn in Q4 2025

Despite outflows hitting record highs amid pre-Budget rumours

Isabel Baxter
clock • 2 min read

Advised platform assets under advice/administration (AUA) grew by 4.12% to £739bn in Q4 2025, despite outflows hitting record highs amid pre-Budget rumours in Q4 2025, The Lang Cat has found.

Findings from the consultancy's Platform Market Scorecard found that new business onto platforms hit £26.01bn, beating the previous record in Q3 2025.   That makes for a total of £92.83bn in gross sales for 2025, which The Lang Cat noted is "comfortably" the best year for new business. Gross sales include transfers of existing business onto platforms as well as new money being invested.   However, despite the best new business numbers, rumours before the Autumn Budget resulted in £21.87bn in outflows for Q4 2025. That is the highest quarterly outflows figure on record, and contributed...

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