Advised platforms' gross sales hit £93bn in 2025

The consultancy's latest annual State of the Platform Nation (SOTPN) report showed that despite a volatile start to the year with trade wars impacting growth in Q1, assets under management for advised platforms surpassed £750bn by the end of the year, with asset movement of existing assets forming the bulk of the growth.  Amongst advised platforms, The Lang Cat found that the top five – Quilter, Transact, Aviva, Nucleus and AJ Bell Investcentre - increased market share.   Quilter set a "new industry high" of £16.44bn for gross sales, the report found. Meanwhile, Transact and Aviva wer...