Aegon has confirmed it will rebrand its UK asset management arm as Kames Capital later in the year as Investment Week exclusively revealed earlier this afternoon.
The rebrand is a bid to differentiate the UK business from its Dutch parent company and other operations in the UK and expand third party business. Kames Capital will replace the Aegon brand for the UK asset management division from 1 September. Andrew Fleming will continue to head up the business. He said: "We believe the clarity and distinctiveness of the new Kames Capital brand will allow us to accelerate our growth and build on the success we have achieved to date with our UK based expertise." In the US and Netherlands, Aegon focuses on life and pensions but in the UK business,...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
