Protection

Led by son of SEI's Brett Williams

'Confidence in protection is low' - Aegon

Youngest claimer just two years old

‘Promising lead' or ‘Back to the lab'?

Calls on advisers to use stats to promote protection

Labelled a ‘stealth tax’

Risk needs to be pooled

Delivery important

'Single point of reference'

True Potential has launched a range of protection products in partnership with Canada Life, which claims to provide advisers with "the first end-to-end service of its type".