Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Lumin Wealth acquires Buckinghamshire advice firm adding £95m AUM

Companies

Lumin Wealth acquires Buckinghamshire advice firm adding £95m AUM

The firm has snapped up B W Financial Consultants

clock 01 November 2023 • 1 min read
Digital legacy 'overlooked' in financial planning by clients

Your profession

Digital legacy 'overlooked' in financial planning by clients

Seven in ten Brits fail to reference digital legacy as part of their will

clock 01 November 2023 • 2 min read
London-based advice firm joins Saltus' partnership programme

Companies

London-based advice firm joins Saltus' partnership programme

Advies aims to ‘scale up’ with the programme’s tailored support

clock 30 October 2023 • 2 min read
Chancellor urged to prioritise financial stability for retirees

Your profession

Chancellor urged to prioritise financial stability for retirees

Economic growth, tackling inflation and healthcare are also priorities

clock 30 October 2023 • 2 min read
MPS performance is 'more important than ever' for advisers

DFM & Model Portfolios

MPS performance is 'more important than ever' for advisers

More emphasis is also being placed on brand and reputation

clock 30 October 2023 • 1 min read
October 2023: Month in review with senior reporter Isabel Baxter

Adviser tips

October 2023: Month in review with senior reporter Isabel Baxter

Take a look at some of the news and feature highlights of the last month

clock 30 October 2023 • 3 min read
Nearly a quarter of adults are unaware of pension consolidation

Pensions

Nearly a quarter of adults are unaware of pension consolidation

Those who have combined pensions said they found it easy

clock 27 October 2023 • 1 min read
Exit strategy planning should start three years out, industry says

Your Business

Exit strategy planning should start three years out, industry says

‘To continue without an end in mind is a commercially strategic mistake’

clock 27 October 2023 • 1 min read
CII chief executive Alan Vallance to step down in 2024

Companies

CII chief executive Alan Vallance to step down in 2024

Vallance: Leading the CII has 'been a privilege'

clock 26 October 2023 • 2 min read
Adviser veterans on the advice they would give to the next generation

Your profession

Adviser veterans on the advice they would give to the next generation

‘Learn both the good and bad of the industry, you will know what is right’

clock 26 October 2023 • 6 min read