Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

CII dispute results in PFS spending £1m on legal and advice costs

Companies

CII dispute results in PFS spending £1m on legal and advice costs

The process of strengthening its governance functions was ‘interrupted'

clock 25 October 2023 • 2 min read
Continuum sees adviser numbers increase by 15% year-on-year

Companies

Continuum sees adviser numbers increase by 15% year-on-year

Assets under advice have also increased by 22% at the national IFA

clock 24 October 2023 • 1 min read
Ex-Quilter investment manager launches financial planning firm

Companies

Ex-Quilter investment manager launches financial planning firm

Nicholas Hawkins has launched NH Wealth

clock 24 October 2023 • 1 min read
Younger advisers are not less competent but need to gain experience

Your profession

Younger advisers are not less competent but need to gain experience

Majority believe younger advisers have just as much to give as older advisers

clock 23 October 2023 • 2 min read
Perspective snaps up another two advice firms adding £390m in AUM

Companies

Perspective snaps up another two advice firms adding £390m in AUM

The group now has £7bn assets under management

clock 23 October 2023 • 2 min read
Treasury collects £3.9bn in IHT receipts ahead of record-breaking year

Tax planning

Treasury collects £3.9bn in IHT receipts ahead of record-breaking year

Receipts rise again by £400m at the halfway mark

clock 20 October 2023 • 3 min read
Annuity usage back on the decline despite 2023 hot market

Pensions

Annuity usage back on the decline despite 2023 hot market

Retirees using annuities has dropped from 19% last year to 17% this year

clock 20 October 2023 • 1 min read
Disability significantly impacts pension participation

Pensions

Disability significantly impacts pension participation

Only 58% of people who say they have a disability have a pension pot

clock 19 October 2023 • 1 min read
Financial advice good for confidence but high costs still restrict access

Your profession

Financial advice good for confidence but high costs still restrict access

Only 5% of respondents reported seeing a financial adviser regularly

clock 19 October 2023 • 1 min read
Lack of female advisers yet women set to hold 60% of wealth in 2025

Your profession

Lack of female advisers yet women set to hold 60% of wealth in 2025

Female financial advisers make up just 16% of the total market

clock 19 October 2023 • 1 min read