Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Mercer commits to UK advisers with improved investment offering

Companies

Mercer commits to UK advisers with improved investment offering

Sebastian Maciocia appointed as director of UK wealth management

clock 18 October 2023 • 1 min read
Rise in IFA retirement a 'huge' opportunity for younger advisers

Your profession

Rise in IFA retirement a 'huge' opportunity for younger advisers

Three-quarters of advisers will be retiring in the next decade

clock 18 October 2023 • 1 min read
Quilter platform records strong results with gross inflow increase

Companies

Quilter platform records strong results with gross inflow increase

Gross inflows onto the platform rose by 20% compared to the year before

clock 18 October 2023 • 2 min read
Advice industry is 'screaming out' for innovative thinkers

Your Business

Advice industry is 'screaming out' for innovative thinkers

Contemporary and modern advisers can be a ‘pivotal force for change’

clock 18 October 2023 • 1 min read
World Menopause Day: Quilter's initiative for advisers and staff

Companies

World Menopause Day: Quilter's initiative for advisers and staff

The firm has partnered with an online clinic to offer free menopause support

clock 18 October 2023 • 1 min read
New fixed fee adviser support service offering launches

Companies

New fixed fee adviser support service offering launches

Paraplanning and administration packages available for advice firms

clock 17 October 2023 • 1 min read
Chartered accountancy body to boost IFA client referrals with new deal

Companies

Chartered accountancy body to boost IFA client referrals with new deal

Accountants and advisers able to collaborate through online platform

clock 17 October 2023 • 1 min read
Later life care plans for clients high on the agenda for advisers

Your profession

Later life care plans for clients high on the agenda for advisers

Nearly all advisers said care forms part of their client planning conversations

clock 16 October 2023 • 1 min read
Adviser help with care for loved ones highlights need to make own plans

Your profession

Adviser help with care for loved ones highlights need to make own plans

Half of over 45s arranging care for loved ones go on to make own plans

clock 16 October 2023 • 2 min read
MWA receives private equity backing from Coniston Capital

Your profession

MWA receives private equity backing from Coniston Capital

The private equity house has agreed to take a minority stake in the advice firm

clock 16 October 2023 • 1 min read