Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Advisers say peers are not aware enough of client crypto use

Technical

Advisers say peers are not aware enough of client crypto use

Over 70% believe advisers are not aware enough client crypto use   

clock 16 October 2023 • 2 min read
Hybrid advice providers lack focus on protection and savings

Protection

Hybrid advice providers lack focus on protection and savings

No single provider offers the full hybrid advice journey

clock 16 October 2023 • 1 min read
Brits unsatisfied with retirement savings yet shy away from advice

Retirement income

Brits unsatisfied with retirement savings yet shy away from advice

Only one in ten UK adults have sought professional advice

clock 13 October 2023 • 1 min read
Average pension transfer times improve over the quarter

Pensions

Average pension transfer times improve over the quarter

Forster Life had the fastest transfer time, the Origo Transfer Index shows

clock 13 October 2023 • 1 min read
Fairstone strikes deal with Charles Stanley to manage MPS mandate

Companies

Fairstone strikes deal with Charles Stanley to manage MPS mandate

Partnership should help support Fairstone’s advisers

clock 12 October 2023 • 1 min read
ESG integration 'steadily becoming the norm' for fund managers

Your profession

ESG integration 'steadily becoming the norm' for fund managers

Number of fund managers receiving a green ESG rating has increased to 36%

clock 11 October 2023 • 1 min read
Titan Wealth AUM tops £12.6bn after advice firm acquisition

Companies

Titan Wealth AUM tops £12.6bn after advice firm acquisition

Prism Financial Advice has a team of 17 IFAs and more than £630m AUA

clock 11 October 2023 • 1 min read
Growing number of advice firms look to change fee structures

Your profession

Growing number of advice firms look to change fee structures

Research shows 17% of advisers said they will make changes over next year

clock 10 October 2023 • 1 min read
Adviser or planner? A clear distinction and earnings difference

Your profession

Adviser or planner? A clear distinction and earnings difference

One charges more and want to work with young clients

clock 10 October 2023 • 2 min read
Gretchen Betts on building a safe space for female planners

Your Business

Gretchen Betts on building a safe space for female planners

Mentoring group for female planners re-launches with new website

clock 09 October 2023 • 2 min read