Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market.

Isabel joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

A graduate of the University of Leicester, Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She has built a strong network of industry contacts and is recognised for her insightful coverage of trends affecting advisers and wealth managers.

Since joining Professional Adviser, Isabel has become a trusted voice on issues including industry consolidation, retirement planning and the future talent pipeline within financial advice.

She regularly conducts interviews with senior industry figures and contributes in-depth features and commentary.

Isabel is part of the award-nominated Professional Adviser editorial team and was highly commended for Content Excellence at the Incisive Media Drury Lane Awards in both 2024 and 2025.

Connect with Isabel on LinkedIn here.