Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

FCA's non-financial misconduct survey 'highlights opportunity to make a difference'

Your profession

FCA's non-financial misconduct survey 'highlights opportunity to make a difference'

PIMFA to develop guidance in response to regulator’s findings

clock 25 October 2024 • 2 min read
Warnings of platform 'crunch' as MPS usage increases

DFM & Model Portfolios

Warnings of platform 'crunch' as MPS usage increases

‘This is something that the regulator should be looking at more’

clock 25 October 2024 • 2 min read
Majority of clients have remained with the same adviser

Your profession

Majority of clients have remained with the same adviser

Typical relationship with financial adviser lasts around seven years

clock 25 October 2024 • 3 min read
Pension tax rules uncertainty shows 'need to shift retirement planning'

Retirement

Pension tax rules uncertainty shows 'need to shift retirement planning'

Needs to include wider considerations of capital drawdown beyond pensions

clock 24 October 2024 • 2 min read
Advisers basing platform selection on CGT support

Your profession

Advisers basing platform selection on CGT support

As speculation around CGT regime changes ramp up ahead of the Budget

clock 24 October 2024 • 3 min read
How are you planning to grow your firm? You told us…

Your Business

How are you planning to grow your firm? You told us…

Responses include client referrals and offering a more comprehensive service

clock 24 October 2024 • 2 min read
Most fixed firms agree FCA regulation enhances UK's reputation

Regulation

Most fixed firms agree FCA regulation enhances UK's reputation

More than half agree regulation is aligned with rules imposed by other regulators

clock 23 October 2024 • 1 min read
TikTok labelled as most problematic source for financial advice

Your profession

TikTok labelled as most problematic source for financial advice

More than 70% of financial advice consumed by young adults is misleading

clock 23 October 2024 • 2 min read
Aegon calls for 'cool heads' as Budget speculation continues

Pensions

Aegon calls for 'cool heads' as Budget speculation continues

Pre-Budget speculation over pensions tax reaches ‘boiling point’

clock 23 October 2024 • 3 min read
'Business as usual' for advisers as majority have not taken on new clients

Your Business

'Business as usual' for advisers as majority have not taken on new clients

Increased regulation and paperwork ‘takes too much time’

clock 22 October 2024 • 2 min read