Author profile

Isabel Baxter

Isabel Baxter

Isabel Baxter is news editor at Professional Adviser, leading coverage of the UK financial advice, wealth management and retirement planning sectors. She is responsible for breaking news, industry analysis, features and interviews with leading figures across the adviser market. 

She joined Incisive Media in 2023 as a senior reporter, progressing to chief reporter before becoming news editor. Prior to Professional Adviser, she was a junior reporter at PAM Insight, covering the wealth management and private client sectors. 

Isabel has reported extensively on adviser succession, M&A activity, regulation, retirement planning, sustainable investing and other key developments shaping the advice profession.

She is part of the award-nominated Professional Adviser editorial team and won the Leading Platform Journalist award at the Vanguard UK Platform Awards 2026.

Connect with Isabel on LinkedIn here.

Articles by Isabel Baxter

Considering client emotions: Dealing with post-Budget anxiety

Your profession

Considering client emotions: Dealing with post-Budget anxiety

Advisers need to understand client emotions during 'turbulent times'

clock 01 November 2024 • 4 min read
Well-trailed Autumn Budget 'not as dramatic as expected'

Your profession

Well-trailed Autumn Budget 'not as dramatic as expected'

Although speculation around pensions tax-free cash was ‘unhelpful’

clock 01 November 2024 • 4 min read
Advice firm partners with Multiply AI to 'revolutionise' annual review process

Your Business

Advice firm partners with Multiply AI to 'revolutionise' annual review process

Advanta Wealth is Multiply AI’s latest client

clock 31 October 2024 • 2 min read
Pensions tax-free cash untouched – but what about those who acted pre-Budget?

Pensions

Pensions tax-free cash untouched – but what about those who acted pre-Budget?

No lump sum change should be ‘welcomed’ but damage cannot be undone

clock 31 October 2024 • 5 min read
Autumn Budget 24: Chancellor freezes IHT threshold for a further two years

Tax planning

Autumn Budget 24: Chancellor freezes IHT threshold for a further two years

Reeves will also bring inherited pensions into the IHT scope from 2027

clock 30 October 2024 • 5 min read
Advisers and specialists reveal their levels of Budget optimism

Your profession

Advisers and specialists reveal their levels of Budget optimism

Autumn Budget could 'affect nearly everyone’

clock 30 October 2024 • 6 min read
Foster Denovo snaps up Leicestershire-based advice firm

Companies

Foster Denovo snaps up Leicestershire-based advice firm

80Twenty brings in more than half a billion of funds under management

clock 29 October 2024 • 2 min read
FSCS declares two firms failed over pensions advice

Companies

FSCS declares two firms failed over pensions advice

Lifeboat fund also updates on alternative fund manager MCI Global Investment Advisors

clock 28 October 2024 • 2 min read
Financial planning firm Boosst becomes employee-owned

Companies

Financial planning firm Boosst becomes employee-owned

100% of shares transferred to the EOT without imposing any third-party debt

clock 28 October 2024 • 2 min read
Openwork receives minority investment from Bain Capital

Companies

Openwork receives minority investment from Bain Capital

Following the network’s hunt for minority investor support in 2023

clock 28 October 2024 • 2 min read