TikTok labelled as most problematic source for financial advice

More than 70% of financial advice consumed by young adults is misleading

Isabel Baxter
clock • 2 min read

TikTok has emerged as the most problematic source for financial advice, a study by Social Capital Markets has revealed.

The study found that as a platform, 91% of TikTok videos lack disclaimers and 70% encourage stock purchases. It stated that TikTok's short, fast-paced nature makes it a "breeding ground for viral financial advice that's often boiled down to quick tips rather than well-rounded insights". TikTok also implied guaranteed returns the most out of the platform analysed (65%) and encouraging viewers to invest specific portions of their income (50%). "This could be risky for novice investors, especially Gen- Zers, who may still grapple with student loans and low starting salaries," the stud...

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