Social Media

- What client segment or segments will you serve? HNWIs, mass affluent or the mass market?

Misconceptions exist about what social media actually is and how it can be used by the protection industry as a sales and marketing channel. Christopher Tuite explains

Philip Calvert, the founder of social network IFALife, will publish a book of top financial advice tweets for consumers.

The internet, new media and social media are continuing to grow in popularity and importance for interacting with people. What should advisers be doing to make the most of these opportunities?

Platform rebates were at the top of the agenda when IFAonline interviewed Skandia chief executive Peter Mann live on Twitter this afternoon.

Join Twitter if you want honest client feedback

Skandia UK's chief executive Peter Mann will this Friday take part in IFAonline's first ever Twinterview and advisers are being encouraged to put forward their questions.

Social media is increasingly being used for promotion, customer research and product development. The question is will this marketing go viral. Greg Becker investigates

Friends Life has produced two new guides to help advisers to make the best use of social media.

A list of key questions advisers should ask before selecting a lead generation provider has been put together by Friends Life.