The internet, new media and social media are continuing to grow in popularity and importance for interacting with people. What should advisers be doing to make the most of these opportunities?
Matt Morris, LifeSearch The world of new media is important for advisers to understand and develop for sound business reasons. At a basic level, making your website as Google-friendly as possible and using tools such as blogging will improve your search ranking and bring in more leads. More complex is the world of Twitter, Facebook, LinkedIn and YouTube – the four giants of social media. Most people acknowledge they provide big opportunities to boost a company profile, but few have figured out exactly how to utilise them. Success with social media is not easy to metric and wil...
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