Social media: well, if the Pope's doing it...

Last year was one of contrasts and fluctuating fortunes for social media as it continued to make and break the news. At one end of the spectrum we saw an exponential increase in its use by corporates and executives, with 95% of FTSE 100 companies now having LinkedIn and Twitter profiles. On the other hand, there was the much-heralded Facebook flotation, which saw its shares fall way below their initial valuation and left the underwriters facing formal investigation. However, many believe, myself included, that 2013 will be a hugely important year for social media, and therefore also f...