Social media: what's not to like?

The influence and impact that social media is having across all businesses cannot be ignored. In fact, it is now a multi-billion dollar industry. The question is: what are advisers doing to take advantage of social media for their business, what results are they getting and who is getting involved? In November 2012, Financial Social Media UK, together with the Institute of Financial Planning (IFP), conducted a survey asking more than 2,000 independent financial advisers what their views and experiences were with social media. The findings were interesting:  One third of advisers sai...