Paul Whitehouse (SPOILER ALERT: He's a ghost) stars in the latest Aviva TV advert, this time plugging life cover. But does it work?
Aviva is launching a high profile ‘emotionally disturbing' life insurance campaign including a series of television adverts.
A TV advert for Aviva, in which the insurer claims it can provide 20% more income for annuity customers, has been banned by the Advertising Standards Authority (ASA).
Simon Badley, director of intermediary at Aviva, says the industry needs to work together to change the client view of financial advice.
Aviva has overcharged 13,000 pension savers an average of £250 following 'error'.
Aviva is introducing additional services and a new escalation rate for its group income protection (GIP) product.
True Potential has agreed a partnership with insurance giant Aviva to allow quotes and online applications for a wider range of the provider's products, including protection plans.
Over half of Britons do not know how to access previous private pension schemes and 60% do not know they can combine pension pots at retirement, Aviva says.
The FTSE had a volatile start to the day's trading as fears over conflict between North and South Korea hit gobal markets.
Almost a quarter of IFAs say they are growing their businesses and have increased profitability compared to just 15% in June.