Stabilising the finances

Against the backdrop of continuing financial uncertainty, consumers’ basic need for protection insurance is more important than ever. But a report looking at the finances and concerns of families has found a wide disparity between their understanding of the need for protection and the reality of what steps they have taken to address it. Aviva’s Family Finances Report found that 84% of the UK population is classed as living as part of a “modern family”. It also revealed that a staggering 93% do not feel they have adequate financial protection. When asked which specific protection produ...