Kevin Carr assesses the opinions of Gen Z, the cohort of the population that likes TikTok and AI– but it has to be authentic. And they might even prefer a dictatorship over a democracy, apparently...
Gen Z. Millennials. Zillenials. What are they like? At a recent industry event we tried to find out. Apparently… allegedly… they don't much like Britain. Or smart watches. Or drinking, full stops and thumbs up emojis. They use words like slay, lit, salty and snatched. And they all go home at 5pm. Assuming they ever make it into the office in the first place. They like TikTok and artificial intelligence (AI) – but it has to be authentic. And they might even prefer a dictatorship over a democracy. These views and collective summaries, which are partly based on research by Th...
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