Advisers are changing their views on joint life cover

Almost two years ago, CIExpert launched its Single is Best campaign, with the objective of challenging the industry's default position of recommending a cheaper joint life policy and encouraging advisers to focus instead on delivering genuine value. The campaign has achieved a significant degree of success. A number of networks and adviser groups have since amended their compliance guidance, encouraging consideration of two single life policies rather than automatically opting for a joint life arrangement. Our own research indicates that 29% of advisers have changed their approach as ...