Aviva platform net flows up 24% in Q1 to £1.6bn in 'buoyant market'

Figures released this morning (14 May), showed the provider's wealth arm had net flows of £3.3bn, up from £2.3bn in Q1 2025, up 49%, representing 6% of opening assets under management underpinned by "strong growth in platform and workplace". It said customer numbers increased by 55,000 to reach 5.8 million. The results stated platform net flows were up 24% to £1.6bn. That figure stood at £1.3bn in Q1 2025. Aviva said the numbers were "driven by higher inflows reflecting the strength of the adviser platform in a buoyant market and improved customer growth in direct wealth". It added...