Male-dominated image still deters women from financial planning

Its whitepaper, which surveyed 540 women in the financial services sector in June 2025, found that 93% of women currently or previously working in financial planning would recommend the role to other women. However, among women who have never worked in the sector, 56% said they would not consider financial planning as a future career, with 84% citing its male-dominated image as a key deterrent. Almost half (49%) pointed to a general lack of awareness or education about the profession, while 47% said women often assume "finance isn't for them". When asked what would motivate them to jo...