Younger clients demand sustainability 'impact not labels'

Investment industry criticised on ‘terrible job’ of appealing to fresh audiences

Sahar Nazir
clock • 2 min read

Current positioning of sustainability has come under question as younger clients increasingly view impact investing as a baseline expectation rather than a distinct category, according to a panel at the Morningstar Investment Conference 2025.

Speaking at the conference on Wednesday (7 May), M&G Investments chief investment officer (CIO) of equities, multi-asset and sustainability Fabiana Fedeli said younger clients "care about impact, not labels" when it comes to sustainable investing. She added: "Younger clients don't think of sustainability as 'sustainability', they just think of impact. You have to be able to cater to that generation." LGIM CIO Sonja Laud stressed that younger clients have fundamentally different views about sustainable investing compared to previous generations. Meanwhile, Morningstar chief research...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

TISA warns FCA's targeted support could 'cause confusion' and hinder rollout

TISA warns FCA's targeted support could 'cause confusion' and hinder rollout

Industry group calls for more flexibility on disclosure

Sahar Nazir
clock 17 October 2025 • 2 min read
You can always make more money, but you can't buy more time

You can always make more money, but you can't buy more time

What’s the ROI on a memory that lasts forever?

Chris Ball
clock 16 October 2025 • 3 min read
Autumn Budget 2025: Reeves should use Budget to 'merge ISAs not cut tax-free limits'

Autumn Budget 2025: Reeves should use Budget to 'merge ISAs not cut tax-free limits'

The updates advisers need in the run up to the Autumn Budget 2025 on 26 November

Professional Adviser
clock 16 October 2025 • 1 min read