Younger clients demand sustainability 'impact not labels'

Investment industry criticised on ‘terrible job’ of appealing to fresh audiences

Sahar Nazir
clock • 2 min read

Current positioning of sustainability has come under question as younger clients increasingly view impact investing as a baseline expectation rather than a distinct category, according to a panel at the Morningstar Investment Conference 2025.

Speaking at the conference on Wednesday (7 May), M&G Investments chief investment officer (CIO) of equities, multi-asset and sustainability Fabiana Fedeli said younger clients "care about impact, not labels" when it comes to sustainable investing. She added: "Younger clients don't think of sustainability as 'sustainability', they just think of impact. You have to be able to cater to that generation." LGIM CIO Sonja Laud stressed that younger clients have fundamentally different views about sustainable investing compared to previous generations. Meanwhile, Morningstar chief research...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

How Parmenion is fuelling platform growth amid adviser fragmentation

How Parmenion is fuelling platform growth amid adviser fragmentation

Platform's soft skills training, switch service and Consumer Duty alignment cited as key drivers of adviser engagement

Sahar Nazir
clock 28 August 2025 • 3 min read
Former Titan Wealth employee convicted of harassing senior staff

Former Titan Wealth employee convicted of harassing senior staff

Judge orders mental health assessment ahead of sentencing next month

Sahar Nazir
clock 28 August 2025 • 3 min read
Reeves eyes landlord tax raid in Autumn Budget

Reeves eyes landlord tax raid in Autumn Budget

To address £40bn hole in public finances

Sahar Nazir
clock 28 August 2025 • 3 min read