Younger clients demand sustainability 'impact not labels'

Investment industry criticised on ‘terrible job’ of appealing to fresh audiences

Sahar Nazir
clock • 2 min read

Current positioning of sustainability has come under question as younger clients increasingly view impact investing as a baseline expectation rather than a distinct category, according to a panel at the Morningstar Investment Conference 2025.

Speaking at the conference on Wednesday (7 May), M&G Investments chief investment officer (CIO) of equities, multi-asset and sustainability Fabiana Fedeli said younger clients "care about impact, not labels" when it comes to sustainable investing. She added: "Younger clients don't think of sustainability as 'sustainability', they just think of impact. You have to be able to cater to that generation." LGIM CIO Sonja Laud stressed that younger clients have fundamentally different views about sustainable investing compared to previous generations. Meanwhile, Morningstar chief research...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

Sahar Nazir
Author spotlight

Sahar Nazir

News Editor at Professional Adviser

More on Your profession

One Four Nine Portfolio Management surpasses £800m in AUM

One Four Nine Portfolio Management surpasses £800m in AUM

As firm expands investment team

Sahar Nazir
clock 10 November 2025 • 2 min read
Autumn Budget 2025: Ministers warn Reeves against income tax rise – report

Autumn Budget 2025: Ministers warn Reeves against income tax rise – report

Concerns about consequences of breaking Labour’s manifesto commitment

Professional Adviser
clock 10 November 2025 • 1 min read
PA Asks: Should the FCA intervene to tackle pension delays?

PA Asks: Should the FCA intervene to tackle pension delays?

Plus, did the FCA's consolidation review go far enough?

Professional Adviser
clock 07 November 2025 • 1 min read