Younger clients demand sustainability 'impact not labels'

Investment industry criticised on ‘terrible job’ of appealing to fresh audiences

Sahar Nazir
clock • 2 min read

Current positioning of sustainability has come under question as younger clients increasingly view impact investing as a baseline expectation rather than a distinct category, according to a panel at the Morningstar Investment Conference 2025.

Speaking at the conference on Wednesday (7 May), M&G Investments chief investment officer (CIO) of equities, multi-asset and sustainability Fabiana Fedeli said younger clients "care about impact, not labels" when it comes to sustainable investing. She added: "Younger clients don't think of sustainability as 'sustainability', they just think of impact. You have to be able to cater to that generation." LGIM CIO Sonja Laud stressed that younger clients have fundamentally different views about sustainable investing compared to previous generations. Meanwhile, Morningstar chief research...

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