Younger clients demand sustainability 'impact not labels'

Investment industry criticised on ‘terrible job’ of appealing to fresh audiences

Sahar Nazir
clock • 2 min read

Current positioning of sustainability has come under question as younger clients increasingly view impact investing as a baseline expectation rather than a distinct category, according to a panel at the Morningstar Investment Conference 2025.

Speaking at the conference on Wednesday (7 May), M&G Investments chief investment officer (CIO) of equities, multi-asset and sustainability Fabiana Fedeli said younger clients "care about impact, not labels" when it comes to sustainable investing. She added: "Younger clients don't think of sustainability as 'sustainability', they just think of impact. You have to be able to cater to that generation." LGIM CIO Sonja Laud stressed that younger clients have fundamentally different views about sustainable investing compared to previous generations. Meanwhile, Morningstar chief research...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

News editor's view: 40s are the new 50s - a move in the right direction? 

News editor's view: 40s are the new 50s - a move in the right direction? 

The news editor's Friday Night Takeaway from 1 May

Isabel Baxter
clock 01 May 2026 • 3 min read
Feel Good Friday: FOS chooses Dementia UK as charity partner

Feel Good Friday: FOS chooses Dementia UK as charity partner

Will support Dementia UK over the next two years

Professional Adviser
clock 01 May 2026 • 1 min read
Why 50:50 parenting doesn't necessarily mean no child maintenance

Why 50:50 parenting doesn't necessarily mean no child maintenance

'In many cases, one parent will meet a greater share of the children’s financial needs'

Clizia Motterle
clock 01 May 2026 • 4 min read