Annuity revival continues as adviser quotes up 64% in past decade

But interest rate cuts coincide with quote volume dip in Q3 and Q4

Jenna Brown
clock • 3 min read

Adviser interest in annuities has boomed during the past decade with comparison quotes up 64% in 2024 compared to 2014, data from iPipeline has revealed.

The 2024 full-year statistics were the second highest overall since the life insurance and pensions technology provider began recording the data in 2013. The highest quote volumes to date were in 2023. Overall, 2024 volumes were down 6% compared to the previous year. iPipeline said the 2024 figures, compared to those of 2023, "showed a steady climb of activity in Q1 and Q2 (up 18% and 6%, respectively), yet this was followed by a decrease in Q3 and Q4 (both down 22%)". It pointed out that this trend coincided with two interest rate cuts in the UK, which occurred in August and Novem...

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