Consumer Duty has 'not gone far enough' in advice profession

Firms called to be ‘more aggressive’ in their innovation

Sahar Nazir
clock • 2 min read

Consumer Duty has not gone far enough and financial advisers need to be “more aggressive” in their innovation in light of the regulatory shake-up, according to PFS Paraplanning Panel member Zara Okoro.

Speaking at The Lang Cat Live Divide and Conquer 2025 conference today (6 February), Okoro said there has not been enough radical change in the industry since the introduction of Consumer Duty in July 2023. "There is more that needs to be done," she said. Okoro highlighted an instance where she had to explain the concept of annuities to a friend after they had spoken to someone in financial services, which she said highlighted that the industry is still not easy to navigate. "The fact that you need someone to translate what certain things mean in the industry just shows how much is...

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