Advisers overlooking younger clients over asset value bias

'Young people need to have access to trusted advice'

Sahar Nazir
clock • 1 min read

Cheshire-based firm Equilibrium Financial Planning has warned that financial planners are missing out by not actively seeking out younger clients due to the perception that they have low asset values.

The firm said building financial confidence, planning ahead, and giving investments time to generate returns are reasons that "young people need to have access to attainable, trusted advice". "Wealth management services are frequently viewed as the preserve of retired people who have built significant wealth during their lifetime perhaps through selling a business or inheritance," Equilibrium said. The firm has launched a service in a bit to target younger clients with lucrative potential. ‘Equilibrium Essentials' is  aimed at clients who require a tailored solution for managing their...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Hitting milestones later in life could impact when people seek advice

Hitting milestones later in life could impact when people seek advice

People will likely be seeking financial advice later

Laura Suter
clock 19 April 2024 • 3 min read
Regulatory pressures taking a toll on industry stress levels

Regulatory pressures taking a toll on industry stress levels

'Regulatory pressures are the first thing on my mind’

Sahar Nazir
clock 19 April 2024 • 1 min read
Advisers blast FCA funding requirement of £755m 'inexorable'

Advisers blast FCA funding requirement of £755m 'inexorable'

‘I don’t really know what value I’m getting from the FCA – if any’

Hope Coumbe
clock 19 April 2024 • 2 min read