Clients say advisers help them avoid investment emotions

Majority of advisers aware of behavioural biases

Sahar Nazir
clock • 1 min read

An increased number of clients have said that their adviser helps them to avoid the emotions associated with investing.

A twice-yearly survey conducted by Censuswide for Scottish Widows Platform found that 71% of surveyed advised clients said their adviser helps them avoid emotions. This marks a rise from the 64% which was recorded in the previous barometer. The survey took place between 8 and 18 September 2023 and includes 502 advised consumers aged 35-70 with a minimum of £100,000 investible assets, and 502 advisers who have clients, whose firm has assets of less than £500m. The majority of advisers said that they are aware of the behavioural biases that can affect their clients, with two-thirds (66%...

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