Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock • 2 min read

Advice firms using the MorganAsh Resilience System (MARS) report that 42% of clients are vulnerable, according to data shared by the provider.

Advice firms also reported that 22% of their clients were 'very' vulnerable, according to three years' of data crunched by MorganAsh. In contrast, mortgage firms reported that 36% of their customers were vulnerable and 13% very vulnerable. The contrast is linked to differences in customer age profiles across the two sectors, according to MorganAsh. As for the insurance industry, 48% of customers were recorded to be in vulnerable circumstances. MorganAsh noted the customer base for this sector more closely reflects the general population. Andrew Gething, managing director, Morgan...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Advice firms report that around four in ten clients are vulnerable - MorganAsh

Data from the MorganAsh Resilience System

Jaskeet Briah
clock 28 May 2026 • 2 min read
Student loans present 'almost impossible' financial planning question

Student loans present 'almost impossible' financial planning question

To be a 'burden' for years to come, advisers say

Sophia Panayi
clock 28 May 2026 • 5 min read
Advice consolidation: Reputation, regulation and a transforming market

Advice consolidation: Reputation, regulation and a transforming market

Growth alone is no longer enough

Isabel Baxter
clock 27 May 2026 • 5 min read