Growth in retail investors using ChatGPT to manage portfolios

AI is gaining traction among UK retail investors as a tool for portfolio management

Sahar Nazir
clock • 1 min read

One in ten retail investors in the UK are using ChatGPT-style artificial intelligence (AI) to help pick and manage investments.

This is according to a study by eToro's Retail Investor Beat among 1,000 retail investors. Out of the respondents, more than a third (36%) said they were open to the idea of using AI to aid their investment decisions, while one in four (40%) were firmly against it. Meanwhile, 11% were already using AI, such as ChatGPT, to manage portfolios, with the number rising to 21% among 35 to 44-year-olds. The study suggested a surge in interest in AI within the past eight months, coinciding with the launch of ChatGPT in November of the previous year. As a result, nearly half (47%) of respond...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers urged to prioritise mindset over products in retirement planning

Advisers urged to prioritise mindset over products in retirement planning

Defaqto conference panellists urge shift to service-led, goal-driven strategies

Sahar Nazir
clock 02 May 2025 • 1 min read
PA360: 'Clients crave certainty, not solutions' – advisers urged to listen harder

PA360: 'Clients crave certainty, not solutions' – advisers urged to listen harder

‘Are you really listening to your clients?’

Sahar Nazir
clock 02 May 2025 • 2 min read
PA Asks: Should the cash ISA limit be cut?

PA Asks: Should the cash ISA limit be cut?

Plus, which business leader inspires you, redundancy cover and NFTs

Professional Adviser
clock 02 May 2025 • 1 min read