Growth in retail investors using ChatGPT to manage portfolios

AI is gaining traction among UK retail investors as a tool for portfolio management

Sahar Nazir
clock • 1 min read

One in ten retail investors in the UK are using ChatGPT-style artificial intelligence (AI) to help pick and manage investments.

This is according to a study by eToro's Retail Investor Beat among 1,000 retail investors. Out of the respondents, more than a third (36%) said they were open to the idea of using AI to aid their investment decisions, while one in four (40%) were firmly against it. Meanwhile, 11% were already using AI, such as ChatGPT, to manage portfolios, with the number rising to 21% among 35 to 44-year-olds. The study suggested a surge in interest in AI within the past eight months, coinciding with the launch of ChatGPT in November of the previous year. As a result, nearly half (47%) of respond...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

SFO secures six-figure confiscation order against Axiom Legal Financing fraudster

David Kennedy is currently serving an eight-year prison sentence

Sahar Nazir
clock 22 December 2025 • 1 min read
Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Private markets push meets adviser pragmatism: 'Real shift will come when advisers are empowered, not pressured'

Higher proof-of-value demands and operational challenges keep private markets on margins of UK advice portfolios

Sahar Nazir
clock 19 December 2025 • 9 min read
Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Feel Good Friday: Tyndall Partnerships supports charity drive delivering Christmas aid to over 500 families

Business development exec Lawrence Patrick joined charity The Mehiel Foundation

Professional Adviser
clock 19 December 2025 • 1 min read