Growth in retail investors using ChatGPT to manage portfolios

AI is gaining traction among UK retail investors as a tool for portfolio management

Sahar Nazir
clock • 1 min read

One in ten retail investors in the UK are using ChatGPT-style artificial intelligence (AI) to help pick and manage investments.

This is according to a study by eToro's Retail Investor Beat among 1,000 retail investors. Out of the respondents, more than a third (36%) said they were open to the idea of using AI to aid their investment decisions, while one in four (40%) were firmly against it. Meanwhile, 11% were already using AI, such as ChatGPT, to manage portfolios, with the number rising to 21% among 35 to 44-year-olds. The study suggested a surge in interest in AI within the past eight months, coinciding with the launch of ChatGPT in November of the previous year. As a result, nearly half (47%) of respond...

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