Self-reliance in financial guidance is the 'new selfishness'

Increasing number of clients taking own approach on financial advice

Sahar Nazir
clock • 1 min read

More than half (54%) of clients are embracing a self-reliant approach when it comes to seeking financial guidance, according to a new study.

The findings are by Investor Index, with the study conducted among 1,100 UK adults - an 11% increase from the previous year. When it comes to financial guidance, the study revealed that clients are more likely to rely on their own research. Of those who have never paid for financial advice, 29% believe they can get all the information they need online. Clients also said that the cost of living crisis has taught them what they need to know about investing, with 79% of younger investors (18-44) confident in a largely autonomous approach. AML head of strategy Christian Barnes said:...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Growing client wealth driving uptake of bespoke investment services

Growing client wealth driving uptake of bespoke investment services

Advisers report rising proportion of high-net-worth clients

Sahar Nazir
clock 19 June 2025 • 1 min read
Advice firms need 'orchestration, not more tools' as AI takes centre stage

Advice firms need 'orchestration, not more tools' as AI takes centre stage

Otto founder says advice tech must become invisible, integrated, and intelligent

Sahar Nazir
clock 19 June 2025 • 2 min read
Women in Financial Advice Awards 2025: Entry period closes on Friday!

Women in Financial Advice Awards 2025: Entry period closes on Friday!

There is still time to complete your WIFA 2025 entries

Professional Adviser
clock 18 June 2025 • 1 min read