Self-reliance in financial guidance is the 'new selfishness'

Increasing number of clients taking own approach on financial advice

Sahar Nazir
clock • 1 min read

More than half (54%) of clients are embracing a self-reliant approach when it comes to seeking financial guidance, according to a new study.

The findings are by Investor Index, with the study conducted among 1,100 UK adults - an 11% increase from the previous year. When it comes to financial guidance, the study revealed that clients are more likely to rely on their own research. Of those who have never paid for financial advice, 29% believe they can get all the information they need online. Clients also said that the cost of living crisis has taught them what they need to know about investing, with 79% of younger investors (18-44) confident in a largely autonomous approach. AML head of strategy Christian Barnes said:...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Your profession

Advisers concerned clients are being misled by AI - research

Advisers concerned clients are being misled by AI - research

More than two thirds flag concerns about clients turning to AI for financial advice

Sophia Panayi
clock 04 June 2026 • 1 min read
Standing out from the crowd: WIFA entry tips from judge Gillian Hepburn

Standing out from the crowd: WIFA entry tips from judge Gillian Hepburn

'The number of outstanding entries always makes judging challenging'

Gillian Hepburn
clock 04 June 2026 • 4 min read
Advisers report under 50s make up growing chunk of client banks

Advisers report under 50s make up growing chunk of client banks

Under 40s make up almost a third, FE Fundinfo research finds

Sophia Panayi
clock 02 June 2026 • 2 min read