Aviva accidentally sends pension transfer email to advisers

‘We made a mistake’

Ayesha Venkataraman
clock • 1 min read
Aviva accidentally sends pension transfer email to advisers

An email regarding an “impending pension transfer” was sent out by Aviva to all advisers using its platform on Tuesday morning, later followed by an apology for the mistake.

Addressed to "NONAME," the email detailed Aviva's process following its receipt of a pension transfer request, even though no request had been made.

"The transfer is scheduled to take place during February," stated the email. "When transfers like this happen, it is important for us to ensure that there is no disruption during the transition period. As a result, we will impose what is called a ‘blackout period', during which time you will be unable to view or access certain features of your My Money account. This is quite normal and ensures that the correct value of your account is transferred."

Expectedly, the email left many advisers flummoxed. "If you have a pension with Aviva and have received this email today, rest assured that it is an error," tweeted Jamie Bogle, financial planner and director at Co-Navigate. Adding, "Why @avivainvestors still haven't issued another email confirming the error is anyone's guess."

Keith Churchouse, financial planner and director at Chapters Financial, confirmed that he and his colleagues received the erroneous email in the morning. He responded to Aviva with a pointed email wondering what had happened, and said he had no response. Clients have also reportedly received the email.

Aviva later sent out a follow-up email apologising for its mistake, entitled, "We're sorry… We made a mistake." It went on to state that the earlier email "was not meant to be sent to you."

"We are very sorry for this error and apologise for any concern it may have caused," it said.

Professional Adviser has contacted Aviva for comment.

More on Your profession

More than half of advisers have seen clients negatively affected by finfluencers

More than half of advisers have seen clients negatively affected by finfluencers

‘Advisers are becoming, in many cases, financial paramedics'

Isabel Baxter
clock 09 July 2025 • 2 min read
Rishi Sunak returns to Goldman Sachs as senior adviser

Rishi Sunak returns to Goldman Sachs as senior adviser

Joined as an analyst in 2001

Linus Uhlig
clock 08 July 2025 • 1 min read
Client support: How financial and emotional resilience differ

Client support: How financial and emotional resilience differ

'Financial resilience appears to be decoupled from emotional resilience'

Louis Williams
clock 08 July 2025 • 4 min read

In-depth

Why Gen Z still trusts financial advisers in the age of finfluencers

Why Gen Z still trusts financial advisers in the age of finfluencers

A digital generation with a human touch

Sahar Nazir
clock 23 June 2025 • 4 min read
QROPS class actions: What next for frustrated UK expats?

QROPS class actions: What next for frustrated UK expats?

Calls for reform across the board as insurers fight back in IoM

Isabel Baxter
clock 29 May 2025 • 7 min read
AI on trial: FCA's Live Testing opens new path for advisers

AI on trial: FCA's Live Testing opens new path for advisers

Offering regulated firms a controlled space to trial advanced technologies

Sahar Nazir
clock 21 May 2025 • 7 min read