Aviva accidentally sends pension transfer email to advisers

‘We made a mistake’

Ayesha Venkataraman
clock • 1 min read
Aviva accidentally sends pension transfer email to advisers

An email regarding an “impending pension transfer” was sent out by Aviva to all advisers using its platform on Tuesday morning, later followed by an apology for the mistake.

Addressed to "NONAME," the email detailed Aviva's process following its receipt of a pension transfer request, even though no request had been made.

"The transfer is scheduled to take place during February," stated the email. "When transfers like this happen, it is important for us to ensure that there is no disruption during the transition period. As a result, we will impose what is called a ‘blackout period', during which time you will be unable to view or access certain features of your My Money account. This is quite normal and ensures that the correct value of your account is transferred."

Expectedly, the email left many advisers flummoxed. "If you have a pension with Aviva and have received this email today, rest assured that it is an error," tweeted Jamie Bogle, financial planner and director at Co-Navigate. Adding, "Why @avivainvestors still haven't issued another email confirming the error is anyone's guess."

Keith Churchouse, financial planner and director at Chapters Financial, confirmed that he and his colleagues received the erroneous email in the morning. He responded to Aviva with a pointed email wondering what had happened, and said he had no response. Clients have also reportedly received the email.

Aviva later sent out a follow-up email apologising for its mistake, entitled, "We're sorry… We made a mistake." It went on to state that the earlier email "was not meant to be sent to you."

"We are very sorry for this error and apologise for any concern it may have caused," it said.

Professional Adviser has contacted Aviva for comment.

More on Your profession

Professional Adviser TV: Advisers' most asked questions

Professional Adviser TV: Advisers' most asked questions

With Clare Moffat and Sally Beresford

Professional Adviser
clock 10 October 2025 • 1 min read
IFAs see surge in client enquiries as Autumn Budget looms

IFAs see surge in client enquiries as Autumn Budget looms

Clients seeking changes ‘biggest challenge’ for more than two-thirds of advisers

Isabel Baxter
clock 10 October 2025 • 2 min read
Autumn Budget 2025: IFAs see surge in client enquiries ahead of Budget day

Autumn Budget 2025: IFAs see surge in client enquiries ahead of Budget day

The updates advisers need in the run up to the Autumn Budget 2025 on 26 November

Professional Adviser
clock 10 October 2025 • 1 min read

In-depth

'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

'There are sharks out there': V11 footballer plight highlights professional athlete financial vulnerability

‘Sadly, in every industry there is good and bad'

Jenna Brown
clock 03 September 2025 • 8 min read
Targeted support: 'Watch this space!' – unknowns persist

Targeted support: 'Watch this space!' – unknowns persist

Industry awaits final details of the FCA’s proposals

Isabel Baxter
clock 19 August 2025 • 7 min read
Polling high – should advisers bank on Reform UK holding on?

Polling high – should advisers bank on Reform UK holding on?

Nigel Farage-led party's policies would likely mean big tax changes if Reform came into power

Isabel Baxter
clock 30 July 2025 • 7 min read