Exclusive David Ferguson interview: Platform switching activity to rise in 'redefined' market

Ferguson to run Octopus-owned Seccl

Jenna Brown
clock • 3 min read

David Ferguson, the soon-to-be CEO of Octopus-owned Seccl, predicts the platform sector will be “redefined” in the coming years with fewer, purely-digital players dominating the market.

Speaking to PA after his appointment, revealed on 18 January, the founder and former chief executive of adviser platform Nucleus, predicted big changes on how platforms can support advisers and customers with better integration of systems. He said: "The thing I'm obsessed about is how you can use technology to make financial services much better for customers. That has been the thing I have been trying to do for the last 15 years at Nucleus.  "When this opportunity arose it was just ridiculously exciting. This is a really interesting position with really great technology. The line the...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Platforms

Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

Nucleus' Third Financial extends Titan Wealth deal to launch adviser as a platform service

As part of its wealth planning arm

Isabel Baxter
clock 16 October 2025 • 2 min read
'More competition' for platforms to be chosen by consolidators

'More competition' for platforms to be chosen by consolidators

FCA’s advice/guidance boundary review also a big theme

Isabel Baxter
clock 18 September 2025 • 5 min read
FNZ and AJ Bell extend partnership with ten-year agreement

FNZ and AJ Bell extend partnership with ten-year agreement

Firms have linked up since 2009

Isabel Baxter
clock 17 September 2025 • 2 min read