Both advisers and clients believe empathy and trust is the most important element of service that can be offered from financial advice, but their views then diverge research by PortfolioMetrix has found.
The research, which surveyed 203 adviser and 144 clients, asked advisers and clients to rank the key elements of service they believe to offer the most value. Of those surveyed, 76% of advisers chose empathy and trust, and a similar amount of clients (72%) felt the same. However, the second and third chosen elements then differed between the two. Half of the clients surveyed (53%) said cashflow modelling was a key element, coming in second. This is compared to just 18% of advisers who felt cashlow modelling was important. For their third choice, clients said the ‘gift of time' or, rat...
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