Hybrid model is future of financial advice - Octopus research

Combined with robo-advice

Sophie King
clock • 2 min read

Most financial advisers believe a hybrid model combining a traditional face to face service with robo-advice will be the future of the profession, research by Octopus Investments has suggested.

Three-quarters (76%) of the 275 advisers polled by the firm believed a hybrid financial advice model will be the future. An even bigger majority (81%) said they believe that the next generation of financial advisers will have to incorporate aspects of robo-advice into their offering. According to Octopus, the survey results reflect advisers' increasing awareness that robo-advice could become the way some people initially get involved with financial advice. It said the digital model presents an opportunity for advisers to show the benefits of advice and expand their client base in time...

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