Why more financial advisers should post on TikTok

There are currently 4.7 million TikToks boasting the #financialfreedom hashtag - with their content creators surfing the algorithm in the promise of leading viewers down a path to bigger bank accounts.  The ‘finfluencers' - content creators that share personal finance tips - behind these videos present an appealing offer for consumers eager to grow their savings or dip their toes into investment waters. Collectively, these TikTok posts have amassed a staggering 24 billion views. But this ‘free' advice can come at a cost.  Whilst plenty of finfluencers share clear, credible informat...