Aviva platform boss leaves after 12 months of re-platforming struggles

Roger Marsden takes over on interim basis

Tom Ellis
clock • 1 min read

Aviva's adviser platform has kicked off this calendar year as dramatically as it did the last, with platform boss and 22-year servant Tim Orton leaving the business.

The life company's adviser platform had a torrid 2018 after migrating clients to its new, FNZ-powered platform last January. The migration preceded a struggle throughout the rest of the year as the platform was beset by a litany of issues.

Orton, who became Aviva's platform CEO in 2014 and was later promoted to MD of Savings, oversaw Aviva's vital re-platforming project.

A spokesperson said: "Tim Orton has decided to leave Aviva to pursue interests outside the company after 22 years of service with Aviva and we wish him the best for the future."

Roger Marsden, formerly MD of retirement at the group, will take over from Orton as MD of savings on an interim basis, Aviva confirmed.

Aviva's technology shift saw it move from Bravura software to FNZ in 2018 after a series of delays throughout 2017. A difficult time has followed for the firm - it wrestled with numerous issues with the new platform, leaving advisers and clients alike stranded with the poor service they received.

The platform crashed in April, for example, some three months after it was launched, as Aviva struggled to get to grips with the new technology that was trailed as an upgrade.

Orton is the second high-profile exit close to the re-platforming move after its technology provider FNZ parted ways with its chief operating officer last May. Professional Adviser understands FNZ was keen to make senior personnel changes in response to the troubles Aviva suffered after its re-platforming migration.

More on Wrap/platforms

How is tech changing platform asset migration?

How is tech changing platform asset migration?

'Every transfer should be compliant, transparent, and in the client's best interest'

Tom Mullaly
clock 17 November 2025 • 4 min read
P1 Platform halves drawdown fees to ease cost pressures on advisers

P1 Platform halves drawdown fees to ease cost pressures on advisers

Enabling firms to extend advice and investment services to a broader range of clients

Sahar Nazir
clock 11 November 2025 • 2 min read
Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Advised platform AUM tops £711bn in Q3 with new business hitting 'all-time highs'

Headed towards a ‘record-breaking year’

Jenna Brown
clock 06 November 2025 • 2 min read

In-depth

The 'stark' impact of tax and pensions changes on special needs families

The 'stark' impact of tax and pensions changes on special needs families

Among hardest hit by ‘poorly consulted’ reforms

Jen Frost
clock 27 October 2025 • 8 min read
Reeves' rumoured ISA reforms risk 'harm' and diversification issues

Reeves' rumoured ISA reforms risk 'harm' and diversification issues

Concerns over rumoured £10k cash ISA cap and potential UK equity mandate

Sahar Nazir
clock 22 October 2025 • 5 min read
Rumoured Evelyn/RBC deal would turbocharge market share but large mergers 'notoriously complex'

Rumoured Evelyn/RBC deal would turbocharge market share but large mergers 'notoriously complex'

Sale ‘no surprise’ after Evelyn’s fund and professional services business offload

Isabel Baxter
clock 20 October 2025 • 6 min read