Despite rumours that Home of Choice (HOC) had gone into administration last week after the failure of acquisition talks, an 11th hour statement by chief executive officer Gerry O'Brien suggests that the business could still be saved.
News broke last Thursday that the network had gone into administration, leaving its 550 appointed representatives (ARs) scrambling to save their own businesses and find a possible new network. Now O’Brien has asked them not to cancel their contracts with the network, as a potential investor could still be secured. He said: “Let me clear up a misunderstanding – Home of Choice is not in administration. The directors had to file a ‘notice of intention’ to appoint administrators under our fiduciary responsibilities. “HOC is currently in serious negotiations with a significant investor ...
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